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About me

Highly collaborative, multidisciplinary designer with a proven background in developing design solutions by understanding users.

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In my free time, you can usually find me gardening, sketching, playing sitar or exploring the great outdoors.

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How I can I help you?
 

Expertise

Tools

Professional Experience 

  • Set the UX vision and strategy

  • Oversee and guide the entire user experience design process

  • Manage team of UX designers

  • Collaborate with cross-functional teams

  • Advocate for user-centric design principles

  • Ensure the quality and consistency of design deliverables across products or service

Essentially, champion the user's needs throughout the product development lifecycle by leading the UX team and influencing design decisions at all levels, MPV and beyond.

  • Design Thinking ​

  • User Research, User Interviews, Surveys, Contextual Inquiry, Ethnographic studies ​

  • Journey Mapping ​

  • UX Strategy-Creating Personas, Scenarios & Task flows ​

  • Ideation and Conceptualizing ​

  • Interaction & Interface Design ​

  • Prototyping- low to high fidelity ​

  • User testing, Usability Analysis ​

  • Accessibility WCAG ADA​

  • Integrating AI seamlessly to UX​

Figma, Sketch, Adobe XD, Miro

UX Design Leader

Allegiant Air (Consulting)

Jul 2023 - Jan 2025

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  • Led design strategy across multiple LOBs for airlines creating journey maps, and user-centered prototypes for diverse personas, such as travelers, crew, call center agents, and station agents

  • -Integrated business workflows, user pain points, and technical constraints, optimizing usability in a fast-paced mission critical aviation setting

  • Provided mock-ups to stakeholders across IT, business & data teams for discussions on planning the next generation of customer insights

  • Developed and implemented end-to-end design solutions for web and mobile platforms

Design Strategist, UX/UI

Microsoft (Consulting)

Apr 2022 - Jul 2023

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  • As a lead designer for the team, responsible for unifying UX/ UI for various tools, updating current design systems for better accessibility and coordinating with various PMs and developers to ensure the implementation.

  • I was a facilitator for visualization of innovative products ideas in new technologies such as OpenAI ChatGPT, prompt engineering and machine learning along with defining personas, user journeys eventually leading high fidelity prototypes for user testing and improvements before production.

  • Pushed the use of standard design system components cutting upto 40% development time.

  • As a Senior UX Designer and Creative Strategist for customer experience team, consulted with senior stakeholders to provide strategic guidance on product design for enabling account teams supporting different LOBs

  • Created Customer Health Index dashboard providing a customer health score & ability to dig into further metrics & analytics

Creative Strategist, Sr. UX/UI Consultant

Quantenergy, London UK

Jan 2021 - Mar 2022

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  • Developed and documented web-based application to optimize investments in cleantech energy to assist customers to achieve Net Zero targets

  • Collaborated with energy specialists, data scientists, and developers towards product MVP and plan subsequent iterations- Developed and documented web-based application to optimize investments in cleantech energy to assist customers to achieve Net Zero targets - Collaborated with energy specialists, data scientists, and developers towards product MVP and plan subsequent iterations

Sr. UX/UI Consultant

Innoplexus AG, Frankfurt, Germany

Sep 2021 - Dec 2021

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  • Advised and supported all areas of UI/UX Design within the Agile framework

  • Led multi-party cadence with marketing and branding team for various products and vendors

Freelance Designer

Freelance, contract, New York Metropolitan Area

Jan 2008 - Jan 2020

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  • Advised and supported all areas of UI/UX Design within the Agile framework

  • Led multi-party cadence with marketing and branding team for various products and vendors

Research Scholar

New York University 

Jan 2007 - Sep 2008

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  • Lead contributor towards NYU’s Metro Baby Project

  • Conducted research on the development of children from varied ethnic groups of lower economic strata in the New York metropolitan area

Senior Executive

Tata Elxsi

Dec 2004 - Dec 2005

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  • Worked on Research, Design, Development, and Production of FMCG products of market-leading products- Worked on Research, Design, Development, and Production of FMCG products of market-leading products

Visiting Faculty

School of PLanning and Architecture

Aug 2004 - Jul 2005

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  • Department of Industrial Design Postgraduate studies

Founder Principal

PlayEd, Startup, IIT Bombay

Jul 2002 - Dec 2004

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  • Founded and operated the company for designing, developing, testing, patenting and batch producing innovative educational games and toys for children

Architect

Ashok Lall Architects

Jul 1998 - Jul 2000

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  • Supervised design and construction plans for various institutional buildings

  • Established workshops to mentor and employ craftsmen towards the development of building fixtures

Education

M.Des (IDC, IIT Bombay)2002​
B Arch (1997)​

Certification

AI for Designers, IXDF (2024)​

Design thinking for Innovation, Darden School of Business (2022)​

Introduction to Accessibility and Inclusive design, UIUC (2022)​

AI for Everyone, Deeplearning.AI (2022)​

UI/UX Design CareerFoundry Berlin, Germany (2021)​

CONTACT

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