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Innoplexus AG

Apps that bring current, accurate and relevant information to patients.


UX/UI Designer

Design Strategy

Enterprise Design Thinking


Time Line

Sept. 2021 to Dec. 2021

  • Sketch

  • Invision

  • Miro

  • Google Suite

Innoplexus AG is developing Curia and Neuria, native apps that use cutting-edge Artificial Intelligence and Machine Learning technology. 


It connects patients to current, relevant, and accurate world-class medical research, clinical trials, and experts in any part of the world.


Amrit is a crypto token system that uses Blockchain technology, empowering patients to own their data be stakeholders in the drug discovery.




12-1 week sprints (Research, Design and Development, Presentation, Documentation, Mentoring)

Collaborate with various stake holders (senior executives, product owner,  design, develpers, marketing and legal teams etc.) to research, design, develop, mentor and coach the  solutions and strategies for better UX/UI  experience and business growth.

I was remotely  working with teams in India and Germany of various professional dn cultural backgrounds towards common goals.


As a designer with experience in Design thinking process, Ten types of Innovation- Patterns in innovation, and overall functionality of the user experience design, I looked at various digital products from macro to micro level. 


Enterprise Design Thinking Process-Collaborated with various teams for research, design solutions, and guideline documents for best design practices. 


Conducted weekly meetings and presentations in Agile framework to convince executives, mentor design and marketing teams.

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To help users across the globe have a better user experience while using various apps and help the business grow.

They are being used by patients, caregivers, patient advocate groups, clinical trial recruiters, domain experts across the globe


Digital products needed evaluation and re-design of user experience leading to long term design strategy.

The components could be categorized

  • Websites

  • Apps

  • Dashboards

  • Social media channels (reinforcing brand, messaging etc)






Based on Enterprise Design Thinking Process, branding, Gestalt’s Law, I discussed with various stakeholders, evaluated, re-designed, and proposed design alternatives as an iterative process of development.

Always facilitating the discussion to focus on: 

Who the audience are? 

Why they are visiting the site?

How can we help the with their goals?

  • Site map 

  • Information architecture

  • UX/UI design proposals

  • Better Accessibility


To convince accessibility is an important aspect, I presented data:

1 billion people (15% of the world’s population- data: World Bank) experience some form of disability, with almost 57 million in the US alone.

25% of the users have permanent, temporary or situational accessibility issues.

80% of the users drop out of apps because they find them difficult to use.

Efforts to make a website or app fully accessible have a positive impact on a reputation and create an image of social responsibility and care for all users.

In the US, accessibility requirements are listed in the Americans with Disabilities Act, enacted in 1990.

In 2017, over 800 lawsuits were filed in federal court for digital apps in the US alone, so the threat of litigation is real.


Based on Design Thinking Process, branding, Gestalt’s Law, I discussed with various stakeholders, evaluated, re-designed, and proposed:


  • UX/UI Design

  • Interaction Design

  • Better Accessibility

  • Missing bits in the Design Thinking Process

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Another neglected area is service design. Our users include the company administrators clinical trial labs, patient advocate groups, etc. too who use dashboards.

Experience has to have wholistic point of view.


Based on Design Thinking Process, branding, Gestalt’s Law, I discussed with various stakeholders, evaluated, re-designed, and proposed:

  • UX/UI Design

  • Interaction Design

  • Better Accessibility

  • Missing bits in the Design Thinking Process

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Process improment- Research, Design and Test

Testing a prototype before production and improving it is the most cost-effective way to have a better UX/UI.For the demonstration, I took a feature of an app,  evaluated it.


Took initiative and conducted user survey, created a user persona with accessibility embedded in the persona.

Created user journey to give an example of how the design requirements will change according to the persona and hence leading to better design


The design then needs to be tested by REAL users and improved BEFORE it goes into production. 


All this is possible in fast paced Agile framework.


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Best Design Practices for Business

I compiled a report with these examples for the executives to bring the change in their thinking processes.

The suggestions for existing products have been included in the pipeline.


I have been able to successfully convince executives to practice Design Thinking Process at Enterprise level.

Research-Design- Test - Improve incorporate in their plans for future.




When we look at digital products, we have to see all aspects and users related to them. In this case, patients, care takes, clinical trial recruiters, experts who are physicians or administrator in Innoplexus who use the technology through apps, dashboards or websites.

User research, defining personas, their requirements, and their journey can change the outcome of an experience in a favorable way.


Having accessibility issues as part of persona makes it an integral part of the process.

Next Steps

I have thoroughly enjoyed sessions where we have dialogues about improving experiences.

Professionals from various domains and users come together and treat every deliverable like a prototype to understand, design, test and iterate.

I am comitted to use this process for all my future endavours.

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