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SCAV HUNT

A guide that lets you experience places like locals 

PROJECT OVERVIEW

Role

Design Research

UX/UI Design

Timeline​

August 2020 - March 2021

Tools
  • Balsamiq

  • Figma

  • Illustrator 

  • Photoshop

  • Optimal Workshop

  • Keynote

Scav Hunt is a geo-based Scavenger Hunt App that helps you discover a place in a non touristy way.
The app lets the user choose notifications that can make a player feel safe in non-familiar places.

Intend to experience a place like a local would ? There is a lot of material to read online in bits and pieces.
At times, one doesn’t know how to gauge safety.

“I wish there was an app that eliminated all the research work and let me choose activities that I could do in a place like a local.”

All this exploration, with a feeling of being safe.

METHODOLGY

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1 UNDERSTAND

Main Problems
  • Users want to get to experience a place like a local would.

  • Users want to get information in one site. 

  • Users may be unsure about the safety and would like a word of caution.

  • Users would like to be informed about smart tips about places and events

Problem Statement

Scav Hunt users need a way to experience places according to their interests while feeling safe because users want to experience fine things like locals would

 

I will know this to be true when I see users use Scav Hunt often in places they are visiting or living.

Potential Solution

Creating an app that lets the user choose categories of interests and gives them information about all the events, timings tips, warnings etc.

Scav Hunt  lets the user see all the information in one place and gives them an option to get a notification if they go astray from the path of the hunt.

search Hunts.png
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Competitive Analysis

To gain further insight, I conducted competitive analysis of two companies in the field - Goose Chase and Pokemon. 

Studied their Objective, Marketing profile, Positioning of the product, SWOT analysis and UX analysis.

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Goose Chase 

  • Provides hunting solutions- choose from predetermined tasks or design your own. 

  • Has great fan following on social media.

  • The site prompts users to navigate as an organizer or a player.

  • The players have a simple interface for joining the game and accomplish tasks

Pokemon.png

Pokemon

  • Users use mobile device GPS to locate, capture, train and battle virtual characters located in the real world.

  • Has a huge fan following and strategy is to hook users.

  • Positioned as an online game that takes you outdoors.

2 OBSERVE

User Research
Affinity Mapping

I extracted the relevant information sections: facts, quotes, and observations and synthesized the data through affinity mapping. It gave me clear insights into my users, as you can see in my Research Insights. I enjoyed diving into the interviews and inside the minds of my users.

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Research Insight.png
User Personas

Based on the information gained from user research, three primary user personas were created.  These personas helped capture the behaviors, needs and goals of my target audience.

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POV

User Journey Maps

To ensure that users find what they need in the Scav Hunt app, a variety of user journeys scenarios were created, each uniquely tailored to an individual persona. By creating user flows, I could better understand attributes that needed to be developed in order to satisfy the needs of the user.

User Flow

4 INFORMATION ARCHITECTURE

SIte Mapping

After defining the user journeys and user flows, the next step was to take an initial pass at the information architecture and create a sitemap for the apps navigation. This step was refined after a few iterations and exercises including card sorting and association mapping.

Site Map.png

PROTOTYPE

Sketch to Wireframes

With my sitemap complete, I began sketching low-fidelity wireframes on both paper and through Balsamiq. After getting sketches tightened up in a direction I felt comfortable with, I switched mediums and began to use Figma to complete higher fidelity, clickable prototypes, which I then used to conduct a series of usability tests.

Prototype.png
Mobile First Bootstrap
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TEST

Usability Testing

I conducted six usability tests over the course of two days. Due to the Coronavirus, all the usability tests were moderated via Zoom. The goal of this study was to assess the learnability for new users to understand the interface and perform key tasks, on mobile. After testing, I created an affinity map and rainbow spreadsheet which helped me illustrate and further decipher the findings.

Test Questions

  • Can you tell me your first impressions are about the app?

  • What you like and don’t like, what you think about the information displayed on this page, or any other thoughts you might have? 

  • What do you see? What do you think this will do? 

Tasks

  • You plan to see old parts of Princeton in a non touristy way and would like to explore certain aspects of the town. Using the app, find a hunt that is to your liking for the location.

  • You have found a hunt that you wish to go on, but do not have time to do all the things suggested there. Use the app to delete the tasks that you would not want to do and start playing.

  • While playing, you realize that you might get too astray and feel unsafe. Use the App to change the safety settings.

Issues

Based upon the users responses I was able to pull the top five errors that needed to be addressed in the next prototype iteration. After analyzing and evaluating the results, I wrote a Usability Test Report to communicate the findings and prioritize issues in the prototype.

A/B testing

Finally, once the alterations were made to the prototype, I was able to conduct A/B testing with 13-23 individuals to determine the most effective fixes to address the situations.

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STYLE GUIDE

Color Palette
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Fonts
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UI Elements
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Icons and Navigation
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Language
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Accessibility
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PEER FEEDBACK

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ACCESSIBILITY

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10 PROTOTYPE

11 LESSONS LEARNED

Project Reflection

New applications provide an amazing opportunity to let one's design and problem solving creativity run wild, but it also presents unique challenges. 

This was a novel project requiring comprehensive, generative research to ensure its success. One of the unique challenges I encountered with this project was obtaining accurate market feedback. Since Scav Hunt is an unreleased product, once it is launched it would be expected to have a three to six month period to continue to get users to use and update the content and ratings of hunts.

 

The local businesses need to be looped in as the hunts increase the footfall and are good for local businesses. Rewards and incentives would go hand in hand where players venture out and interact with local businesses. The feedback from players and updating the information is very crucial for the app. 

​The app would continue to be reviewed every six months, until it’s overall user rating maintains a minimum of four out of five stars on the App Store and Google Play.

Learning is a never ending journey!
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